Build, Grow, Fund, and

Sustain

Welcome to D-SOURCE, your roadmap to funding and sustainability.

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What We Do

Assess Your Readiness

Sustainability Assessments

Evaluate your company's strengths and weaknesses. After assessment, we provide a customized action plan to improve financial stability, and optimize operations.

Develop Pricing Models

Profit Testing, Budgets, & Projections

Improve the value of your offerings with financial tools that illuminate opportunities for your pricing and sales.

Idea Kickstarer

Growth Mapping

Let's take your business goals and transform them into practical action plans that drive sustainable growth.

The “One-Page Business Plan”

Comprehensive Business Portfolios

Go beyond business planning and develop an impressive portfolio that grows your company.

Prepare Funding Applications

Community-Based Support

Connect with local technical assistance resources, grantmakers and lenders dedicated to small-business growth.

joyell lewis, owner of joyola Mei hair salon in corktown Detroit Michigan.

“D-Source helped me elevate from Hair Stylist to CEO of a six-figure "Curly Girl" salon. Whenever I want to launch a new product or level up my company, D-Source is my first stop. Their tools will always be #1 on my list ."

- Joyell Lewis, CEO, Joyola Mei Salon, Detroit, MI

Find out why small-businesses
trust D-SOURCE

Let's Talk About Your Business And Get Growing!

Get started with your
free CONSULTATION

How to Work With Us

If you're an entrepreneur looking to grow and secure capital for your business, you're in the right place. We provide coaching, resources, and growth strategies to help business owners build strong foundations, secure funding, and scale for long-term success.

1.
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Book A Consultation

Schedule a coaching session with Wendy Caldwell, our Chief Coach & Fund Development Strategist with over a decade of experience securing capital for small businesses.

2.
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Explore Our Free & Affordable Resources

Get access to the D-SOURCE Toolbox - filled with grant opportunities, business tools, and financial planning guides to help you strengthen your foundation.

3.
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Request Technical Assistance through Detroit's "Motor City Match" Program

Need expert guidance to strengthen your business? Apply for technical assistance through Motor City Match and get the support you need to position your business for long-term success.

LEARN MORE
Wendy Caldwell-Liddell

“I’m here to make sure you succeed.”

For over a decade, I’ve helped entrepreneurs take their vision and turn it into something strong, sustainable, and built to last. Funding is a key part of that journey, but so is making sure that funding is put to work in a way that supports real growth and long-term success.

Our work is about helping business owners build with intention—mapping out their growth, strengthening their operations, and ensuring they have the strategies and support to succeed long after the funding comes through.

I’ve worked alongside grantmakers, lenders, and community leaders to help entrepreneurs secure over $1M in capital, but the real success is what happens next—businesses thriving, dreams becoming reality, and founders stepping fully into the future they’ve worked so hard to create.

DISCOVER WHY SMALL-BUSINESSES CHOOSE  D-SOURCE

Here’s What's Included With Coaching

Discover Resource Centers

Discover Resource Centers

Find accessible and affordable small business resources and programming in your area.

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Level-Up Your Growth Plans

Outline your business goals, revenue strategies, and resource needs—then identify the capital required to bring your vision to life.

Prepare Funding Applications

Get Connected With Capital

Connect with agencies that offer free and affordable  technical assistance. Build relationships with lenders and grantmakers in your area.

Ready to take your startup to the next level?

GET STARTED NOW!