4. Test Your Marketability
Gather market knowledge that transforms your sales
Modules:
Lesson:
IV.a. Introduction to Market Testing
Identify the market opportunity presented by your customer's unfulfilled need. Learn how to leverage this information to sell your products and services strategically.
Lesson:
IV.b. Profile Your Customer
Profile your company's ideal customer
Lesson:
IV.c. Defining Your Market Presence
Define places in your physical and digital communities where your company should have a consistent presence to reach your customers best
Lesson:
IV.d. Assess the Competition
Study your competitors to learn how to best show up and compete in your industry.
Lesson:
IV.e. Assess Market Conditions
Which gaps or barriers in the market influence your ability to earn a profit?
Lesson:
IV.f. Formulating Your Unique Value
Whether it’s a special ingredient, offer, customer service, environment, or product quality, get specific about why your primary customer will prefer your company to your competitors.
Lesson:
IV.g. Define Strategic Marketing
Build your presence in market spaces that matter most and maximize your impact where you do.
Lesson:
IV.h. Complete Your Market Analysis
Lesson:
IV.i. Testing a new Product or Service
Introduce a new product or service to a small trial group, obtain feedback, and assess outcomes before putting it out to market. Download the product testing workbook and manual to get started
Lesson:
IV.j. Next Steps
With a complete understanding of your industry, you're ready to head into the market!
